MELA Framework Guide

What is MELA?

MELA stands for Measurement, Evaluation, Learning, and Adaptation. It’s a simple framework for understanding whether an internal comms initiative is working and how to improve future work. Integrating MELA into your workflow builds a habit of paying attention to results and making adjustments based on what you learn.

Best Practices & Common Pitfalls

Pro Tip

Begin with low-risk communications for experiments. Once you find what works, apply these proven approaches to more important initiatives.

What to Avoid

Measurement Mistakes

Over-measuring Everything

• Don’t track every possible metric
• Focus on 3-5 key indicators that matter most to your goals
• Quality of insights matters more than quantity of data

Ignoring Timing Context

• Consider external factors affecting engagement
• Account for seasonal patterns and organizational cycles
• Don’t compare metrics across dramatically different periods

Evaluation Errors

Ignoring Qualitative Data

• Numbers tell only part of the story
• Value conversations and informal feedback as much as metrics
• Look for patterns in anecdotal evidence

Delayed Response to Issues

• Make continuous small improvements
• Don’t wait for formal evaluation periods to act
• Address obvious problems immediately

Learning & Adaptation Issues

Working in Silos

• Share your insights with colleagues
• Learn from others’ experiences regularly
• Participate in global communications best practice sharing

Fear of Experimentation

• Don’t stick with approaches just because they’re familiar
• Test new methods systematically
• Accept that some experiments won’t work as expected

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Quick Reference: MELA Implementation Checklist

1. Set Up Measurement

   • Identify 3-5 key metrics aligned with communication goals
   • Establish baseline measurements for comparison
   • Set up tracking systems (ContactMonkey, Banyan analytics, etc.)

2. Plan Evaluation

   • Schedule monthly evaluation sessions
   • Create feedback collection methods
   • Identify qualitative indicators to monitor

3. Document Learning

   • Create a simple learning log or template
   • Schedule quarterly knowledge sharing sessions
   • Connect with Global Internal Communications Team

4. Enable Adaptation

   • Build flexibility into communication plans
   • Establish protocols for making quick adjustments
   • Plan low-risk experimentation opportunities